SACRAMENTO -- On January 11, 2021, in the case of Farmer (v. Bureau of Cannabis Control) & Lori Ajax, the San Luis Obispo County Superior Court entered an official judgment stating that Section 5040(b.3) of the Bureau's regulations was invalid.

This means that Section 5040 (b)(3) no longer applies to billboard advertising. It was only prohibitive for advertisements within 15 miles of the California border on interstates or state highways that cross the California border. According to Business and Professions Code section 26152 (d), a licensee cannot place advertising or marketing on any billboard or similar device on any interstate highway or state highway crossing California's border.

Licensees must comply with all laws and regulations. No new advertising or marketing may be placed on any interstate highway, state highway, or highway crossing the California border. Licensees must also remove any existing advertising or marketing that does not meet these criteria.
Licensees with questions about complying with court rulings may email BCC@DCA.CA.GOV.